Is there any roadmap on how to become SEO specialist?
SEO Career
Yes. The roadmap to becoming an SEO specialist in 2025 typically follows five stages:
(1) Foundations – Learn how search engines work, crawl, and index content. Free resources like https://learningseo.io cover all basics.
(2) Hands-on practice – Create your own blog or website and practice keyword research, on-page optimization, and technical audits.
(3) Analytics & Tools – Gain proficiency in Google Search Console, GA4, Screaming Frog, Semrush, and Ahrefs.
(4) AI & Modern SEO – Understand how AI search (SGE, Perplexity, ChatGPT) impacts visibility and adapt content for zero-click results.
(5) Specialization & Networking – Choose a niche (technical SEO, content, or local SEO) and network via LinkedIn or SEO communities.
A practical approach is: launch a small site → optimize → track results → write case studies → showcase your portfolio to employers/clients.
Further reading: