How can I start my own SEO agency?
SEO Agency
Starting an SEO agency requires more than skills—it’s about packaging, processes, and positioning.
Steps:
(1) Build credibility – Showcase results from personal projects or past roles.
(2) Define your niche – Local SEO for doctors, SaaS SEO, or e-commerce. Niching down increases client trust.
(3) Set processes – Standardize audits, reporting, keyword research, and AI search tracking.
(4) Pricing model – Offer tiered packages (audit-only, ongoing SEO, AI search optimization).
(5) Client acquisition – Use case studies, referrals, and LinkedIn thought leadership to attract leads.
Example:
A new agency could specialize in “AI SEO optimization for startups,” a growing niche in 2025. Scale gradually by hiring freelancers first, then building a team.
Further reading: