How do I get SEO clients for my agency?
SEO Agency
Getting SEO clients in 2025 is harder and more competitive—clients understand more, budgets are tighter, and they expect proof of ROI.
Here are strategies & steps that work:
1. Define Your Niche and Ideal Client Profile (ICP): pick an industry (e.g. SaaS, e‑commerce, local service) and client size (startup, mid‑market). Specialization helps you differentiate.
2. Show Visible Proof: optimize your own site (so people see your skill), publish case studies, white‑papers, or audits that demonstrate results.
3. Leverage Content & Thought Leadership: blog posts, webinars, guest posts, speaking at industry events. This builds your authority.
4. Outbound & Inbound Mix: cold outreach (personalized), social media, SEO of your agency itself, referrals, and partnerships.
5. Offer Free Audits or Quick Wins: small engagements to build trust.
6. Use Marketplaces & Lead Platforms: Upwork, Clutch, agency directories.
Be aware of the AI shift: many clients will also want visibility on AI search tools (ChatGPT, Gemini, Perplexity), so highlight your competence for those.
Further reading:
https://www.backlinko.com/seo-clients
https://www.searchenginejournal.com/definitive-list-reasons-google-isnt-indexing-site/118245/