How can I improve my website’s loading speed for SEO?
Technical SEO
Website speed remains a crucial ranking & UX factor in 2025, especially under Core Web Vitals and AI expectations. Improvements help with user retention and visibility.
Steps:
1. Use tools: PageSpeed Insights, Lighthouse, WebPageTest.
2. Optimize images: compress, use next‑gen formats (WebP, AVIF), lazy‑load.
3. Minimize & defer JavaScript and CSS: remove unused CSS, split critical CSS, defer JS.
4. Improve server response time: better hosting, CDN, caching, HTTP/2 or HTTP/3.
5. Enable caching, compress files (gzip, brotli).
6. Reduce third‑party scripts (ads, widgets).
7. Prioritize mobile performance.
Further reading: