What is schema markup and how do I implement it for SEO?

Schema markup (structured data) is code you add to pages (JSON‑LD, Microdata) to help search engines understand context. It supports rich snippets, enhances chance of being referenced in AI overviews.

How to implement:
1. Identify which schema types are relevant (Article, FAQ, Product, Review, LocalBusiness, etc.).
2. Use JSON‑LD (preferred by Google).
3. Validate with Google’s Rich Results Test.
4. Embed schema in page header or body, include required properties.
5. Monitor via Search Console Enhancements.

Example: For recipes, add Recipe schema (ingredients, nutrition); for local business, LocalBusiness schema boosts map pack.

Further reading: https://developers.google.com/search/docs/appearance/structured_data https://www.similarweb.com/blog/marketing/seo/schema-markup-guide/