What are on-page SEO best practices?

On-Page SEO

On‑page SEO in 2025 blends technical clarity with people‑first, EEAT‑driven content that AI systems can parse and cite.

Checklist you can apply to any page:

• Search intent fit: align title/H1 and the intro with the query’s task (informational vs transactional).

• Titles: specific, benefit‑led, ~50–60 chars; include primary entity/keyword.

• Headings: logical H2/H3 structure; answer sub‑intents and FAQs.

• Content: original insights, examples, data, and first‑hand experience; cite sources and add author credentials.

• Internal links: connect to supporting clusters; use descriptive anchors.

• Structured data: JSON‑LD for Article, FAQ, Product, HowTo, etc., validated in Rich Results Test.

• Media: compress images (WebP/AVIF), lazy‑load; add alt text.

• Page experience: pass Core Web Vitals on mobile; avoid intrusive interstitials; ensure accessibility.

• Freshness: maintain and date major updates on evergreen assets.

Example: A “CRM comparison” page should include criteria tables, pricing caveats, and use Product/Review schema—not just a list.

Further reading: