Is longer content better for SEO?

Length itself isn’t a ranking factor — depth and usefulness are. Historically, long-form content ranked well because it naturally covered topics in detail. But in 2025, AI-driven search rewards comprehensive yet scannable content.

What works today:

(1) Cover topics thoroughly, addressing intent and sub-questions.

(2) Use structured formatting (headers, lists, FAQs) to make content digestible for both readers and AI parsers.

(3) Add multimedia (images, video, diagrams) to enhance understanding.

(4) Balance — 1,000 words may be enough for a product page, while 3,000+ might suit a complete industry guide.

Example: A “Guide to Core Web Vitals in 2025” should include definitions, benchmarks, fixes, and trends in AI search — not just keyword repetition.

Pro tip:

Use tools like Google’s “People Also Ask” and AI search previews to identify missing subtopics.

Further Reading:

https://learningseo.io
https://developers.google.com/search/docs/appearance/snippet