How often should I update my website content for SEO?
Content
Content freshness is a key signal, but it varies by industry. In 2025, AI Overviews often pull “recently updated” content — making updates more critical for visibility.
General rule:
(1) Evergreen topics (e.g., “On-page SEO best practices”) → review every 6–12 months.
(2) Fast-changing topics (e.g., “Google Algorithm Updates”) → refresh monthly or even weekly.
(3) Product/service pages → update whenever offerings or prices change.
How-to update effectively:
(1) Check GSC → “Queries” for declining pages.
(2) Refresh outdated stats, screenshots, and examples.
(3) Add FAQs or sections addressing new trends (like SGE in 2025).
(4) Update publish/modified dates in schema for Google to notice freshness.
Example: A 2023 guide to “Mobile-first indexing” should be updated in 2025 with references to AI search crawling.
Further Reading:
https://learningseo.io
https://developers.google.com/search/docs/fundamentals/creating-helpful-content