Is SEO dead?
Future of Search
No, SEO is not dead—it’s transforming. Search is expanding beyond Google into AI-first platforms like ChatGPT, Perplexity, and social discovery (TikTok, Instagram). Businesses still need visibility, traffic, and conversions, but the methods are changing. For example, ranking in Google’s AI Overviews or being cited in ChatGPT’s answers is the new frontier. Instead of chasing just keywords, brands should focus on building digital authority across multiple ecosystems.
SEO today means:
1) Optimizing content for both traditional SERPs and AI search.
2) Monitoring where your brand appears in AI-generated results.
3) Investing in first-party data (email, community, apps) to offset traffic loss from zero-click searches.
Further reading: