Are SEO conferences worth it?
SEO Events
Yes—if you choose wisely.
Conferences provide value through networking, direct access to experts, and early exposure to trends (e.g., AI Overviews, schema changes, or SGE updates). But ROI depends on your role. For in-house SEOs, the networking may matter less than workshops.
For consultants, agencies, or SaaS founders, conferences can open partnerships and client opportunities.
To maximize ROI:
1) Attend with clear goals (e.g., learn about structured data updates, connect with SaaS vendors).
2) Engage in smaller side-events and Q&A sessions.
3) Apply insights quickly to projects so the investment pays off.
Further reading: