What are the best free SEO tools?
Tools
Some of the most effective free SEO tools in 2025 include:
1) Google Search Console (crawl errors, performance data).
2) Google Analytics 4 (traffic + engagement insights).
3) Keyword Surfer (free Chrome extension for search volume).
4) AnswerThePublic (query research).
5) Screaming Frog (free tier) for crawling small sites.
6) Ahrefs Webmaster Tools (free site audits + backlinks). These cover 80% of what small businesses need. For those tracking AI search visibility, free options are limited, but some tools now offer SGE snippet tracking in beta.
Further reading: https://learningseo.io