What is the best tool for keyword research?
Tools
There’s no single “best” tool for keyword research in 2025—rather, it depends on your goals. SEMrush and Ahrefs remain industry leaders for competitor analysis, search volume, and SERP features. Google Keyword Planner is still reliable for PPC intent but less accurate for organic SEO. For AI-driven SEO, tools like Keyword Insights and AlsoAsked help map user intent clusters and “People Also Ask” opportunities, which are crucial for SGE visibility.
How-to approach:
1) Start with Google Search Console to find queries you already rank for.
2) Expand with Ahrefs/SEMrush for new opportunities.
3) Use AI keyword clustering tools (like Keyword Insights) to group topics and prevent cannibalization.
4) Prioritize queries that trigger rich results or AI overviews—these drive visibility even with declining click-through rates.
Trend for 2025: Focus on intent-driven clusters and topical authority, not just single keywords.
Further Reading: