How can I get my business listed in Google’s Knowledge Graph?

Google’s Knowledge Graph pulls data from trusted sources like Wikipedia, Wikidata, Crunchbase, LinkedIn, and official websites. To get listed, you must establish entity recognition and authority.

Steps:

(1) Create or optimize your brand’s Wikipedia/Wikidata entry if notable.

(2) Ensure consistent schema markup (Organization, LocalBusiness, Person) across your site.

(3) Claim and optimize your Google Business Profile.

(4) Build strong entity associations—link your site to verified social profiles, press mentions, and structured directories.

Example:

A digital agency can strengthen Knowledge Graph eligibility by publishing thought-leadership on authoritative sites, aligning schema with “Organization,” and having media coverage linked to them.

Pro tip: Add “sameAs” schema to reference official profiles,

Further reading:

https://developers.google.com/search/docs/appearance/structured-data/intro-structured-data https://learningseo.io