How should I handle pagination on my site for SEO?
Technical SEO
Pagination remains relevant for e-commerce and blogs. In 2019, Google deprecated rel=prev/next, so in 2025 the focus is on crawlability, user experience, and internal linking.
Best practices:
(1) Ensure paginated pages are crawlable and indexable (avoid “noindex”).
(2) Use clear canonical tags—each page should self-canonicalize.
(3) Provide strong internal linking from page 1 to important subpages.
(4) Offer “View All” versions if feasible and performant.
(5) Maintain logical, keyword-rich title tags (e.g., “Shoes – Page 2”).
Example:
An e-commerce store selling 500 shoes should keep pagination crawlable, ensure filters don’t create duplicate content, and provide a “View All Shoes”page if it doesn’t harm site speed.
Further reading:
https://developers.google.com/search/docs/crawling-indexing
https://learningseo.io