How can I do SEO for my website on a low budget?

SEO Basics

SEO on a tight budget requires prioritization and free tools.

Start with these steps:

1) Technical basics: Use free tools like Google Search Console and PageSpeed Insights to fix crawl errors, improve speed, and ensure mobile-friendliness.

2) Keyword research: Leverage free data from GSC, AnswerThePublic, or free SEMrush/Ahrefs trials to target long-tail queries with less competition.

3) Content strategy: Focus on quality blog posts answering specific questions (e.g., “How to choose the right yoga mat in India”) instead of chasing competitive head terms.

4) On-page optimization: Optimize titles, meta descriptions, and headers manually—no expensive plugins needed.

5) Link building: Contribute guest posts, list your business in free directories, or engage in community forums.

6) Leverage AI tools: In 2025, affordable AI assistants can help with outlines, schema generation, and competitor audits. Example: A local bakery can rank for “best eggless cakes in Chennai” using a GMB profile, free schema markup generators, and consistent blogging.

Further Reading:

https://learningseo.io 
https://moz.com/beginners-guide-to-seo