How can I avoid duplicate content issues on my site?
Content
Duplicate content confuses search engines and reduces visibility. In 2025, with AI summarization, duplicates also risk misattribution (your competitor might get credit for your words).
Fixes:
(1) Use canonical tags (`rel=canonical`) to signal the preferred version of similar pages.
(2) Avoid publishing boilerplate content across locations/products — customize each. Example: Instead of 20 identical “SEO Services in {City}” pages, add local case studies or client reviews.
(3) Manage faceted navigation (filters) with noindex/canonical rules.
(4) Syndication: If republishing elsewhere, require a canonical back to your site.
(5) Regularly crawl your site with Screaming Frog or GSC to detect duplicates.
Pro tip: Use unique value props and multimedia so AI Overviews can differentiate your page.
Further Reading:
https://developers.google.com/search/docs/crawling-indexing/canonicalization