How can I improve my local SEO and rank higher on Google Maps?
Local SEO
Local SEO success depends on relevance, proximity, and prominence. In 2025, Google Maps + AI Overviews prioritize complete, trusted business profiles.
Action plan:
1) Claim and optimize Google Business Profile (add photos, services, working hours).
2) Collect and respond to customer reviews—AI systems read sentiment, not just stars.
3) Ensure NAP (Name, Address, Phone) consistency across directories.
4) Use local schema markup on your site.
5) Publish locally relevant content (e.g., “Best coworking spaces in T Nagar”).
6) Build local backlinks (chambers of commerce, local blogs).
Example: A dentist in Bangalore using patient testimonials, schema markup, and consistent citations can outrank chains. Local pack visibility drives high CTR.
Further reading: