How can I increase my website’s Domain Authority?
Backlinks
To grow DA, you must improve your site’s overall link equity and authority signals.
Steps that work in 2025:
1) Publish linkable assets (original studies, data, or tools).
2) Earn editorial links via PR campaigns.
3) Fix toxic or spammy backlinks that may drag metrics down.
4) Strengthen internal linking to distribute authority.
5) Build topical authority with interlinked content hubs. Remember, DA updates slowly—it’s a long-term play.
Example:
A SaaS brand running an annual “State of AI Adoption” report consistently earns backlinks from Forbes, TechCrunch, and industry blogs, pushing DA upward.
Measure DA alongside real results: organic traffic, brand mentions, and revenue.
Further reading: