How can I optimize my website for multiple languages?
International SEO
Multilingual SEO ensures your content reaches users in their native language while signaling to search engines which version to serve.
In 2025, best practices include:
(1) Create separate URLs for each language (e.g., example.com/es/ for Spanish).
(2) Translate content culturally, not literally—AI translation tools help, but always human-review.
(3) Implement hreflang tags to signal language and region.
(4) Ensure metadata, structured data, and images are localized too.
(5) Maintain separate sitemaps per language for clarity.
With AI search (SGE), multilingual optimization has become more impactful because Google now surfaces language-specific passages in AI summaries.
For example, a user in Mexico might see Spanish snippets from your site even if your main site is English. Prioritize user intent per region—search behavior differs between Spanish speakers in Spain vs. Latin America.
Further Reading: