How many keywords should I target on one page?
On-Page SEO
Target one primary topic/keyword per page, then cover its sub‑intents and related entities comprehensively. Modern ranking relies on topical coverage and entity relationships, not a fixed count of keywords.
How to execute:
1) Identify the core query and its intent (e.g., “best CRM for startups”—commercial investigation).
2) Map 4–8 semantically related queries (features, pricing, integrations, comparisons) and answer them within sections.
3) Use the primary term in the title, H1, URL, and intro; sprinkle variants naturally in H2/H3s and copy.
4) Build internal links from supporting articles (e.g., “CRM pricing models,” “Sales pipeline stages”) to reinforce the hub page.
5) Validate coverage by checking People Also Ask, competitor headings, and missing subtopics.
Example: A “project management tools” guide should include evaluation criteria, use cases, and named entities (Jira, Asana, ClickUp) rather than repeating the head term.
Further reading: