How much does an SEO specialist earn?
SEO Career
Earnings in SEO vary by geography, experience, and work model (in-house, agency, freelance).
In 2025:
(1) Entry-level specialists earn around $10K–$25K annually globally. In India, freshers can expect ₹4–7 LPA.
(2) Mid-level (3–5 years’ experience) earn $25K–$50K globally or ₹10–18 LPA in India.
(3) Senior roles (SEO Manager, Head of SEO) cross $60K (globally) + or ₹25–35 LPA in India.
Freelancers often charge $30–$100 per hour, depending on niche expertise.
Specialists who understand AI SEO, entity optimization, and technical audits are in especially high demand.
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