How should I use header tags (H1, H2) for SEO?
On-Page SEO
Header tags organize your content and signal hierarchy to both users and search engines. In 2025, with AI-powered search (SGE, ChatGPT, Perplexity) pulling structured answers, headers are more critical than ever for semantic clarity.
Best practices:
(1) Use one H1 per page that clearly describes the main topic (e.g., “Local SEO Checklist for Small Businesses in India”).
(2) Break content into logical sections with H2s and further detail with H3s/H4s.
(3) Naturally include primary and secondary keywords in headers but avoid stuffing. Example: Instead of “SEO Tips,” use “SEO Tips for Ranking in AI Overviews.”
(4) Keep headers descriptive for both readers and AI parsers.
How-to:
In CMS editors (WordPress, Webflow, etc.), set the title as H1, then structure subsections with H2 → H3. Use headers for FAQs and step-by-step processes to increase visibility in AI-driven snippets.
Further Reading:
https://developers.google.com/search/docs/appearance/structured-data/intro-structured-data https://learningseo.io