Is buying backlinks a good idea for SEO?
Backlinks
No. Buying backlinks violates Google’s guidelines and is riskier than ever in 2025. Google’s AI spam detection and manual reviews easily flag paid link schemes, PBNs, or irrelevant sponsored links. While you might see a short-term lift, the long-term penalties (ranking drops, manual actions) outweigh any benefits. Instead, invest in earning links organically: publish data-driven content, collaborate on industry roundups, or host webinars.
Example: Instead of buying 100 links for $200, use that budget to produce a case study that naturally attracts links from journalists and blogs. Remember, intent-based signals (real traffic + context)are as important as link placement.
Further reading:
https://developers.google.com/search/docs
https://learningseo.io