Is guest blogging still effective for SEO?
Backlinks
Yes—if done strategically. Guest blogging for backlinks alone is outdated and penalized if spammy. In 2025, guest posting works when it builds authority, credibility, and relationships. The focus should be audience fit, not just link placement.
Example:
An SEO professional writing on HubSpot or SEMrush’s blog builds both authority and relevant referral traffic.
How-to maximize:
1) Pitch unique, research-backed topics.
2) Target sites with engaged readership, not just high DA.
3) Ensure bio links or contextual links are natural.
4) Repurpose guest posts into LinkedIn articles or Twitter threads for wider reach. It’s a brand and EEAT play now, not just link equity.
Further reading:
https://moz.com/learn/seo/seo-content
https://learningseo.io