Is it better to work in-house or at an agency for SEO?
SEO Career
Both have pros and cons.
(1) Agency SEO – You’ll handle diverse clients across industries, learn fast, and gain exposure to different tools and challenges. Downside: high workload and less deep focus.
(2) In-house SEO – You focus on one brand, build long-term strategies, and align with business goals. Downside: slower variety of learning, potential for less experimentation.
In 2025, many SEOs start in agencies to build breadth, then move in-house for depth and leadership opportunities.
Example: At an agency, you may optimize 10 sites in 6 months. In-house, you might build entity authority for one domain over years.
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