Is there an ideal word count for SEO content?
Content
No fixed number guarantees rankings. Google’s John Mueller has stated repeatedly that word count is not a ranking factor. What matters in 2025 is content relevance, topical coverage, and user satisfaction.
Guidelines:
(1) For transactional pages (like product pages), 300–800 words may be sufficient if key details are present.
(2) For blogs/guides, aim for 1,500–2,500 words when covering a broad topic, ensuring depth.
(3) Focus on answering intent: If AI search can summarize your content accurately, you’ve hit the right level.
Example: A “Local SEO for Restaurants” page may need only 700 words if it includes schema, FAQs, and real examples.
How-to approach:
Instead of targeting a number, map all user queries → build an outline → expand only as needed. Use competitor analysis (via Ahrefs, Semrush) to benchmark, but add unique depth.
Further Reading:
https://moz.com/learn/seo/content
https://developers.google.com/search/docs/fundamentals/creating-helpful-content