Is using AI-generated content bad for SEO?
AI & SEO
Not inherently. In 2025, Google accepts AI-assisted content as long as it’s helpful, original, and demonstrates EEAT (Experience, Expertise, Authoritativeness, Trustworthiness). Problems arise when AI text is unedited, generic, or inaccurate.
For example, thin AI-generated product descriptions can trigger Helpful Content System downgrades.
Best practice:
(1) Use AI to draft, but edit heavily to add human expertise.
(2) Attribute content to real authors with credentials.
(3) Layer in unique data (case studies, first-hand experience, stats).
(4) Always fact-check—AI hallucinations still occur.
Many sites ranking in 2025 use a hybrid model: AI for scalability + human oversight for depth and EEAT.
Further Reading: