Should I create separate pages for each location for local SEO?

Yes, if each location serves a unique market, creating separate pages is a strong local SEO practice. For example, a dental clinic with branches in Chennai and Bangalore should have dedicated location pages optimized for [service + city] keywords.

Best practices:

1) Create unique, valuable content per page (not copy-paste). Include NAP (Name, Address, Phone), Google Maps embed, testimonials, and local business schema.

2) Optimize each for local queries (e.g., “dentist in Chennai Anna Nagar”).

3) Internally link them from a central “Locations” hub page.

4) Add each location to Google Business Profile.

Pitfall:

Don’t create “doorway pages” with thin, duplicate content just swapping city names—Google may demote them.

2025 trend:

Hyperlocal content (landmark-based, neighborhood-specific) ranks better in AI-driven map packs.

Further Reading:

https://moz.com/learn/seo/local
https://developers.google.com/search/docs/fundamentals/seo-starter-guide