What are some SEO best practices for e-commerce websites?
Technical SEO
E-commerce SEO in 2025 goes beyond keywords—it’s about scalability, structured data, and experience.
Key practices:
1) Technical foundation: Ensure crawlable faceted navigation, proper canonical tags, and optimized XML sitemaps for large catalogs.
2) Schema markup: Implement Product, Review, and Offer schema so listings qualify for rich results and AI Overviews.
3) Unique content: Avoid duplicate manufacturer descriptions; write original, conversion-driven copy.
4) UX signals: Fast load times, mobile-friendly checkout, and trust elements (reviews, return policies) influence both SEO and conversions.
5) Content strategy: Support product pages with informational content (e.g., “Running Shoes Buyer’s Guide”) to capture top-of-funnel traffic. Example: Amazon dominates not just by product pages, but also through buying guides and Q&A.
6) AI Search Readiness: Optimize content for conversational queries like “best affordable DSLR under ₹50,000 in India.”
Further Reading:
https://ahrefs.com/blog/ecommerce-seo/ https://developers.google.com/search/docs/appearance/structured-data/product