What is the best tool for tracking keyword rankings?
Tools
In 2025, keyword rank tracking requires balancing traditional rank trackers and AI search visibility trackers. Standard tools like Ahrefs, SEMrush, and AccuRanker still provide precise SERP ranking insights, including local and mobile variations. However, with the rise of AI search (ChatGPT, Perplexity, Gemini, and Google SGE), you also need tools that monitor AI answer inclusion.
Platforms like Nozzle, BrightEdge, and Authoritas have added AI search tracking to check if your brand appears in AI-generated answers.
Steps:
(1) Use a core rank tracker (e.g., SEMrush) for organic SERPs.
(2) Add AI visibility trackers for generative engines.
(3) Tag keywords by funnel stage to prioritize high-value terms.
(4) Track SERP features (featured snippets, local packs, videos).
Example: A SaaS brand should monitor not just “CRM software” rankings in Google but also whether their brand is cited in ChatGPT’s or Gemini’s responses.
Further reading:
https://moz.com/learn/seo/what-is-seo
https://moz.com/learn/seo/what-is-seo https://searchengineland.com/