What is the difference between SEO and PPC?
SEO Basics
SEO focuses on improving a website’s organic visibility, while PPC (Pay-Per-Click) is strictly paid ads where you pay per user click. PPC offers speed and targeting (e.g., bidding on “buy iPhone 17 online”), while SEO offers sustainability and trust (e.g., ranking a buying guide for “iPhone 17 vs iPhone 16 comparison”).
In 2025, with AI Overviews, PPC ads are being tested inside conversational answers, while SEO determines if your site is cited as a source.
The main difference:
SEO takes months but compounds long-term value; PPC stops delivering once you stop paying. Smart brands use both—SEO for authority, PPC for quick market entry or seasonal promotions.
Further Reading:
https://searchengineland.com/seo-vs-ppc
https://learningseo.io