What is the skyscraper technique in SEO?
Content
The skyscraper technique, coined by Brian Dean, involves finding high-performing content, creating a more comprehensive version, and promoting it to earn links. In 2025, this approach still works but requires adaptation for AI-driven search visibility.
Steps:
(1) Use tools like Ahrefs to find top-linked content in your niche.
(2) Analyze gaps (e.g., outdated stats, missing visuals). (3) Create a resource that’s significantly better — not just longer.
Example: Instead of rewriting “Top SEO Tools 2023,” build “Top SEO Tools 2025” with AI-based tools, real screenshots, and comparison tables.
(4) Promote via outreach and internal linking.
(5) Optimize for AI snippets — structured data, FAQs, clear answers.
Pro tip: Build topic hubs instead of just single skyscraper posts to gain topical authority.
Further Reading: