What SEO certifications are worth getting?
SEO Career
Certifications won’t replace real-world results, but they add credibility when you’re starting out.
The most valuable in 2025 are:
(1) Google Analytics (GA4) and Google Search Console courses – official and free.
(2) Semrush SEO Toolkit – covers keyword research, technical audits, and reporting.
(3) HubSpot SEO Certification – good for content-focused SEOs.
4) Coursera / LinkedIn Learning SEO Specializations – well-structured, recognized by recruiters.
Avoid overpriced “SEO masterclass” programs that don’t add unique value.
Further reading: