October reminded us that Generative AI isn’t an experiment anymore. From Google Search to Microsoft 365 Copilot and OpenAI’s ChatGPT, AI-first experiences are rewriting how users search, click, and convert.
For Indian SEOs, this month is about three things:
With platforms evolving rapidly, the surface area for SEO is no longer just web links — it’s structured answers, assistant memories, and embedded shopping.
Catch up on every algorithm tweak, AI rollout, and search experiment from October in our SEO News of the Month – October 2025 edition
New AI encyclopedia Grokipedia launched on October 27, 2025 with 885,279 AI-generated pages, and both Google and Bing began indexing it within a week. Google shows 400+ results via the site: command, with Bing surfacing a similar volume. Early SERP signals include limited search visibility, no favicon, and confusion with “Wikipedia” for brand queries. The rapid crawl and indexation spotlight how search engines handle scaled AI content amid Google’s “scaled content abuse” crackdown and manual actions. SEOs should watch crawling patterns, index growth, and quality signals as Grokipedia expands, because this test case may influence indexing, rankings, and content policies.
Google LLC reported that its AI Overviews and conversational Search Generative Experience (SGE) have driven an increase in search activity — particularly for commercial queries in 40+ languages.
For SEOs, this means optimizing content for structured data, entity-based SEO, and concise, sourced summaries. Google’s AI surfaces prefer clarity: well-defined entities, citations from authoritative sources, and coherent context. Expect expansion into mobile search and Google Discover in India.
Structured content using Schema.org/FAQPage, HowTo, and Organization markup will become key in earning presence in Overviews.
The new Pomelli by Google Labs, developed with Google DeepMind, lets businesses auto-generate brand-consistent content using their site’s design, tone, and visual identity.
This initiative ties into Google’s broader push to empower Small and Medium Businesses (SMBs) through Performance Max campaigns and AI tooling. Pomelli may eventually integrate with Google Ads, Business Profile, and even YouTube Ads.
Indian marketers can use it to speed up ad creatives — but should ensure their brand voice remains distinct and relevant to their target audience.
OpenAI rolled out ChatGPT Go, a budget-friendly version of its AI assistant, now available in India and 97 other countries. It includes GPT-4-level access, image generation via DALL·E, and multimodal input — all for a lower price.
As usage increases, ChatGPT becomes a genuine alternative to traditional search engines for queries like product discovery, service comparisons, and knowledge lookup.
Brands need to manage their entity footprint across the web so that Large Language Models (LLMs) like GPT retrieve accurate, brand-safe responses.
Microsoft Corporation expanded Microsoft 365 Copilot, enabling personalized retrieval across enterprise tools like Outlook, OneDrive, SharePoint, Google Workspace, and more.
This shifts how employees interact with information — turning Copilot into an enterprise knowledge engine. For SEOs working on B2B content strategy, this means internal documentation must be optimized like public webpages.
Expect “search” to happen more within Copilot than in Google Workspace for corporate users.
ChatGPT Atlas, OpenAI’s AI-powered browser for macOS, introduces Agent Mode — where the AI can click, scroll, and navigate on users’ behalf. This behavior mimics humans in analytics tools, skewing engagement and User Behavior Metrics.
It also stores browser memories, raising privacy and data attribution concerns. SEOs need to monitor User-Agent strings, filter AI activity in Google Analytics 4 (GA4), and harden sites against prompt injection attacks.
This is a major inflection in human–AI interaction via web browsing.
Google Ads will now appear inside AI Overviews for select English-speaking markets beyond the U.S. This includes Search Ads and Shopping Ads embedded directly in the answer box.
This fusion of paid and organic content requires tighter alignment between SEO and Pay-Per-Click (PPC) strategies. Even if your page is cited in the overview, a well-placed ad can intercept the click.
Indian marketers targeting product or service queries should test Search ad copy aligned with overview phrasing.
Google’s Search Relations team reiterated that canonical URLs, robots.txt, and sitemap entries are case-sensitive. Inconsistent casing between <link rel=canonical>, sitemaps, and internal links can fragment indexing signals.
Use tools like Google Search Console’s URL Inspection Tool and site crawlers to verify case consistency. Standardize to lowercase URLs and implement 301 redirects where needed.
This is core to crawl budget optimization, especially for large multilingual or ecommerce sites.
Between October 28–31, major rank tracking tools and communities like Search Engine Roundtable noted unconfirmed Google algorithm turbulence.
While no Core Update was announced, data points to a quality refresh — especially impacting thin content, aggressive affiliate clusters, and duplicate pages.
SEOs should annotate timelines, compare crawl logs via server access analysis, and triage impacted pages using Google’s Page Quality principles.
At its Made on YouTube 2025 event, YouTube LLC launched Ask Studio AI, a natural-language analytics assistant, and built-in A/B testing for video titles and thumbnails.
This elevates YouTube SEO by offering data-backed creative testing for titles — directly influencing CTR and watch time. Brands and creators in India now get direct access to tools previously limited to third-party suites.
Pair this with caption optimization and ensure your keywords appear in video scripts for maximum visibility.
AI-first interfaces are no longer coming — they’re here. From search assistants to enterprise browsers, the future of SEO depends on:
For Indian SEOs, the path forward means balancing brand control, security awareness, and multilingual entity clarity.
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